CONSCIOUS CAPITALISM AND CORPORATE WELL-BEING IN HUMANIZED BUSINESSES

Abstract

Due to the inherent instability of the business world, a new way of developing traditional capitalism emerges, being called conscious capitalism. This economic model seeks balance and sustainability for all stakeholders, resulting in the emergence of humanized companies and the adoption of ESG practices by companies. Thereby the present work analyzes the extent to which wellness practices contribute both to the employee and to the company, considering the results that companies seek to achieve with the wellness practices. It adopts a bibliographic examination technique and, through the inductive method, analyzes particular cases to archieve general statements. The study addresses the evolution of companies as economic activities, explaining under what circumstances the emergence of conscious capitalism took place, based on the book “The Monk and the Executive”. The study deduces that, in order to achieve long-term success, it is necessary for the leader to place the company's purpose at the base of his relationship with stakeholders, operating in a way that promotes the well-being of all those involved in the business relationship, because this contributes directly to the financial growth of the business.